I organized the logistics for development of a new web shop and business analytics system with MS Power BI. We recorded growth one month after launching the web shop. The conversion growth was from 1.4% to 2.3% and the revenue growth was 2.5 times compared to the same period last year.
We made A/B testing scripts by buying on the old web shop to optimize it on the new web shop.
Data-Driven Design
Business Analytics
We gathered all analytical data about the working web shop on dashboards with MS Power Bi.
About the Project
01.2019 — 02.2020
GOALS
1. Increase sales in the web shop. 2. Make a useful instrument to monitor the web shop.
WHAT I DID
Researched competitors, took all information about the project and the results the last A/B tests.
Researched our competitors, took all information about the project and found the results of the last A/B tests.
Organized process planning development for the site and the Business Analytics System.
Made a development team that worked in office and remotely (freelancers and contractors).
Created step by step plan.
Organized daily stand-ups and weekly success reflection meetings.
Negotiated with department management about monthly bonuses for the team after closing tasks.
Implemented a daily control plan in all steps.
Launched new site and the Business Analytics System.
RESULTS
We recorded growth one month after launching the web shop. The conversion growth was from 1.4% to 2.3% and the revenue growth was 2.5 times compared to the same period last year.